Privacy Policy

Last Updated: January 2026

Fishy Friend Aquatics ("we," "us," "our," or the "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services. Please read this Privacy Policy carefully. If you do not agree with our practices, please do not use our website.

1. INFORMATION WE COLLECT

1.1 Information You Provide Voluntarily

We collect information you voluntarily provide when you interact with our website, such as:

Registration Information: Name, email address, phone number, date of birth, gender, and password when you create an account
Billing Information: Billing address, shipping address, credit card details, and other payment information
Profile Information: Profile picture, bio, interests, and preferences you choose to share
Communication: Messages, inquiries, feedback, reviews, ratings, and comments you submit
Customer Support: Information provided when you contact our support team, including issue descriptions and attachments

1.2 Information Collected Automatically

We automatically collect certain information about your device and how you interact with our website:

Device Information: Device type, operating system, browser type, IP address, and device identifiers
Usage Data: Pages visited, time spent on pages, links clicked, searches performed, and other browsing behavior
Location Data: General location information based on IP address (not precise location unless you grant permission)
Cookies and Tracking: Information collected through cookies, web beacons, pixels, and similar tracking technologies

1.3 Information from Third Parties

We may receive information about you from:

Payment processors and financial institutions
Courier and shipping partners for delivery tracking
Analytics providers and social media platforms
Business partners and promotional partners

2. HOW WE USE YOUR INFORMATION

We use the information we collect for various purposes:

Order Processing: Creating and managing your account, processing orders, and managing payments
Communication: Sending order confirmations, shipment updates, customer service responses, and promotional offers
Personalization: Tailoring product recommendations, content, and marketing to your preferences
Analytics: Analyzing website traffic, user behavior, and service performance to improve our offerings
Security: Detecting and preventing fraud, abuse, and unauthorized access
Legal Compliance: Complying with applicable laws, regulations, and court orders
Customer Support: Responding to inquiries and resolving issues
Marketing: Sending promotional emails, newsletters, and special offers (with your consent)

3. HOW WE SHARE YOUR INFORMATION

3.1 Third-Party Service Providers

We share your information with trusted third parties who assist us in operating our website and conducting our business, including:

Payment processors and financial institutions
Shipping and logistics providers
Email service providers
Analytics and data analysis providers
Customer relationship management (CRM) platforms

3.2 Business Transfers

If Fishy Friend Aquatics is involved in a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

3.3 Legal Requirements

We may disclose your information when required by law or when we believe in good faith that such disclosure is necessary to:

Comply with legal obligations, court orders, or government requests
Protect the rights, safety, and property of Fishy Friend Aquatics, our users, and the public
Detect, prevent, or address fraud, security, or technical issues
Enforce our Terms and Conditions and other agreements

3.4 With Your Consent

We may share your information with other companies or organizations only with your explicit consent for specific purposes.

4. DATA RETENTION

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy. Retention periods vary depending on the type of information and the context:

Account Information: Retained until you delete your account or request deletion
Order Information: Retained for minimum 7 years for accounting and legal purposes
Marketing Information: Retained until you unsubscribe or opt-out
Cookies: Retained as per individual cookie settings or until you clear them

When information is no longer needed, we securely delete or anonymize it.

5. SECURITY OF YOUR INFORMATION

5.1 Security Measures

We implement comprehensive security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction, including:

SSL/TLS encryption for data in transit
Secure password hashing and storage
Regular security audits and updates
Restricted access to personal information
Secure data centers and backup systems

5.2 No Guarantee of Security

While we employ industry-standard security measures, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.

6. YOUR PRIVACY RIGHTS

6.1 Access and Portability

You have the right to access your personal information and request a copy in a portable format. Contact us using the information provided below.

6.2 Correction and Update

You can update, correct, or modify your personal information at any time by logging into your account or contacting our support team.

6.3 Deletion

You have the right to request deletion of your personal information, subject to certain legal and operational exceptions. We will comply with deletion requests within 30 days, except where information must be retained for legal compliance.

6.4 Opt-Out

You can opt-out of marketing communications by clicking the "unsubscribe" link in any promotional email or adjusting your preferences in your account settings.

6.5 Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

7. COOKIES AND TRACKING TECHNOLOGIES

7.1 What Are Cookies?

Cookies are small text files stored on your device that help us recognize you and enhance your browsing experience. For detailed information about how we use cookies, please refer to our Cookie Policy.

7.2 Types of Cookies We Use

Essential Cookies: Required for website functionality
Performance Cookies: Measure website performance and user behavior
Functional Cookies: Remember your preferences and settings
Marketing Cookies: Track your interests for personalized advertising

7.3 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, disabling cookies may limit functionality on our website.

8. CHILDREN'S PRIVACY

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we discover that we have collected information from a child under 13 without parental consent, we will delete such information immediately. If you believe we have collected information from a child under 13, please contact us immediately.

9. THIRD-PARTY LINKS

Our website may contain links to third-party websites. We are not responsible for the privacy practices of other websites. We encourage you to review the privacy policies of any third-party sites before providing your personal information.

10. CALIFORNIA CONSUMER PRIVACY RIGHTS

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know, delete, opt-out, and correct your personal information. For more information or to exercise these rights, please contact us using the information below.

11. EUROPEAN PRIVACY RIGHTS

If you are located in the European Union or United Kingdom, your personal information may be subject to additional protections under the General Data Protection Regulation (GDPR). You have rights to access, correct, delete, and restrict processing of your data. For more information, please contact us.

12. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to, stored in, and processed in countries other than your country of residence, which may have different data protection laws. By using our website, you consent to such transfers.

13. UPDATES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of material changes by posting the updated policy on our website with a new "Last Updated" date. Your continued use of our website following such changes constitutes your acceptance of the updated Privacy Policy.

14. CONTACT INFORMATION

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Fishy Friend Aquatics - Privacy Team
Email:
Help Center: Visit Help Center
Response Time: We aim to respond to privacy inquiries within 14 business days.

Note: This Privacy Policy is for informational purposes. If you have disputes regarding privacy practices, we encourage you to contact us first to resolve the issue informally.